Your Comprehensive Email Marketing Guide

Course Overview

More than 4 billion people across the globe have an email account. In the United States, people check their email 15 times per day, on average. With so much opportunity to connect with customers and potential leads, it’s no wonder businesses are clamoring to get their brand into people’s inboxes.

Email marketing consistently ranks among the most reliable digital marketing strategies for generating revenue, retaining customers, and building brand loyalty. And now is the time to use this inexpensive, powerful marketing tool. But how do you get started?

This course teaches you what email marketing is, why it’s critical, and how it’s done. We begin with strategies for creating an email marketing campaign, segmenting your audience, and using email automation. Then, we’ll tackle how to write and design engaging emails, avoid spam filters, and analyze results.

Unique Features of the Course

• Interactive Course
• Scenario(s)
• Video(s)
• Knowledge Check(s)
• Quiz

Table to Content

INTRODUCTION

• Introduction to Email Marketing

GETTING STARTED

• Designing an Effective Email Marketing Campaign
• Segmenting Your Audience
• The Benets of Email Automation

DRAFTING EMAILS

• What Makes Marketing Emails Effective?
• Writing Compelling Email Subject Lines
• Writing Effective Marketing Emails
• Email Design Fundamentals
• Avoiding Spam Filters When Sending Emails

ANALYZING EMAILS

• How to Craft High-Performance Marketing Emails With A/B Testing
• Measuring the Effectiveness of Email Marketing

SUMMARY

• Key Takeaways
• Quiz

Intended audience

This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.