A Guide to Content Marketing: Developing Your Strategy and Crafting Compelling Content

Course Overview

You’ve probably heard people say, “Content is king.” Made famous by Bill Gates, this phrase emphasizes the importance of high-quality, engaging content for brand success. But why does it matter so much, and how can companies create content that attracts the right audience?

In this course, we’ll pinpoint the factors that create a smooth content marketing ecosystem. First, you’ll learn how to build a strong, cohesive content marketing strategy. Then, you’ll get tips to ensure that your content doesn’t fall flat.

Unique Features of the Course

• Interactive Course
• Scenario(s)
• Video(s)
• Knowledge Check(s)
• Quiz

Table to Content

What Is Content Marketing?

CHOOSING A CONTENT STRATEGY

INTRODUCTION

• Developing Your Content Strategy
• Creating Content for Your Target Audience
• Creating Content for Every Stage of the Marketing Funnel
• Choosing Your Content Distribution Channels

CONTENT CREATION TIPS

• Developing Your Voice and Tone
• Tips for Creating Engaging Content
• Business Blogging 101

CONCLUSION

• Quiz
• Summary

Intended audience

This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.