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Product Marketing Fundamentals

Learn the essentials of product marketing and how to communicate value effectively to your target audience.
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Instructor
Learning Everest
Category
Sales and Marketing
78 Students enrolled
  • Description
  • FAQ

Course Overview

It doesn’t matter how innovative or exciting a product is if no one wants to buy it. That’s why effective product marketing is essential. Product marketing shapes a product that will provide value to customers – and then communicates that value to them.

In this fundamentals course, you’ll learn more about what product marketing is, why it’s important, and how to start developing your product marketing strategy. You’ll also explore the four phases of the product life cycle and how to find product-market fit.

Unique Features of the Course

  • Interactive Course
  • Scenario(s)
  • Video(s)
  • Knowledge Check(s)
  • Quiz

Table to Content

INTRODUCTION TO PRODUCT MARKETING

  • What Is Product Marketing—and Why Is It Important?
  • Functions of Product Marketing
  • 6 Tips for Effective Product Marketing
  • Knowledge Check

UNDERSTANDING THE PRODUCT LIFE CYCLE

  • What Is the Product Life Cycle?
  • Managing the Product Life Cycle
  • Knowledge Check

FINDING AND MEASURING PRODUCT-MARKET FIT

  • Finding Product-Market Fit
  • Measuring Product-Market Fit
  • Knowledge Check

CONCLUSION

  • Summary
  • Quiz

Intended audience

This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.

Who is this course intended for?
This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.
How do I access this course?
You will first have to purchase the course and create an account by registering on the platform. Then log in with your registered email and access the course.
Do I need any prior knowledge or prerequisites for this course?
Basic knowledge of the subject is recommended, but not required.
What infrastructure will I need?
You will need a computer/ laptop/mobile device with stable internet access to access this course. The use of headphones is recommended.
Is there a certificate upon completion?
Yes, a certificate of completion is provided once you successfully finish all modules and assessments.
Is there a deadline to complete this course?
The course is self-paced, but we recommend completing it within 15 days for the best experience.
Can I access the course on mobile devices?
Yes, our platform is mobile-friendly and can be accessed via all devices, including smartphones and tablets.
How can I provide feedback on the course?
We welcome your feedback! You can provide it through the course platform or by contacting our support team.
How do I contact technical support during my course?
For technical support, please email contact@learningeverest.com, 10:00 am – 7:00 pm IST Monday – Friday. We are ready to help!
Can I put my Online Course(s) toward a professional certificate or degree program?
Online Courses are intended to deepen your knowledge of a particular field, but cannot be formally applied as credits to other institutions.
Who should I contact if I have additional questions?
You can contact the Learning Everest Team at contact@learningeverest.com
Can I get a refund if I am unable to attend my Online Course?
We do not offer refunds for eLearning courses.
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Product Marketing Fundamentals
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Course details
Duration 55 minutes
Level Beginner
Certificate of Completion
One year access
Access on Laptop, Desktop, Mobile and Tablets
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