Understanding Digital Marketing: Pay-Per-Click

Master pay-per-click marketing basics and discover how this advertising method can drive instant traffic to your business.

Instructor

Learning Everest

Course Overview

In pay-per-click marketing, advertisers pay a fee each time one of their ads is clicked. In this marketing method, you buy visits to your site, not earning them organically.

If you have a website you can think about PPC advertising. But you need not invest in PPC just because you have a website.

Always consider your budget, advertising goals, competition, and more before you start your PPC campaign.

This course on Pay Per Click will help your understand the basics of his marketing method and how it can bring value to your business.

Unique Features of the Course

Interactive Course
Knowledge Check(s)
Quiz

Table to Content

Introduction to Pay Per Click
Key Concepts to Understand PPC
Your PPC Marketing Campaign
Targeting Abilities and Tracking Of PPC Marketing
Google Ads
Quiz

Intended audience

This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.

Who is this course intended for?

This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.

How do I access this course?

You will first have to purchase the course and create an account by registering on the platform. Then log in with your registered email and access the course.

Do I need any prior knowledge or prerequisites for this course?

Basic knowledge of the subject is recommended, but not required.

What infrastructure will I need?

You will need a computer/ laptop/mobile device with stable internet access to access this course. The use of headphones is recommended.

Is there a certificate upon completion?

Yes, a certificate of completion is provided once you successfully finish all modules and assessments.

Is there a deadline to complete this course?

The course is self-paced, but we recommend completing it within 15 days for the best experience.

Can I access the course on mobile devices?

Yes, our platform is mobile-friendly and can be accessed via all devices, including smartphones and tablets.

How can I provide feedback on the course?

We welcome your feedback! You can provide it through the course platform or by contacting our support team.