Understanding Digital Marketing: Search Engine Marketing

Learn the basics of search engine marketing and boost your website’s visibility on search engine results pages. Drive higher traffic today!

Instructor

Learning Everest

Course Overview

With digital marketing gaining more importance everyday, it has become necessary for every business to increase its online presence. Are you thinking about increasing the visibility of your website? Do you want to be on the top of the search engine results page?

With search engine marketing you can gain higher traffic and higher visibility.

Take up this course if you want to know about the basics of search engine marketing. This course will help you understand the processes involved in search engine marketing.

Unique Features of the Course

Interactive Course
Knowledge Check(s)
Quiz

Table to Content

Introduction to Search Engine Marketing
Important Concepts of Search Engine Marketing
SEM Ad Auctions
SEM Strategy
Value to your Business
Quiz

Intended audience

This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.

Who is this course intended for?

This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.

How do I access this course?

You will first have to purchase the course and create an account by registering on the platform. Then log in with your registered email and access the course.

Do I need any prior knowledge or prerequisites for this course?

Basic knowledge of the subject is recommended, but not required.

What infrastructure will I need?

You will need a computer/ laptop/mobile device with stable internet access to access this course. The use of headphones is recommended.

Is there a certificate upon completion?

Yes, a certificate of completion is provided once you successfully finish all modules and assessments.

Is there a deadline to complete this course?

The course is self-paced, but we recommend completing it within 15 days for the best experience.

Can I access the course on mobile devices?

Yes, our platform is mobile-friendly and can be accessed via all devices, including smartphones and tablets.

How can I provide feedback on the course?

We welcome your feedback! You can provide it through the course platform or by contacting our support team.