Course Overview
Every salesperson will encounter hesitation from customers. What separates the good and the great salespeople is knowing how to handle objections. This course explores what sales objections are, how to overcome them, and how to avoid rejection.
Unique Features of the Course
- Interactive Course
- Scenario(s)
- Knowledge Check(s)
- Quiz
Table to Content
INTRODUCTION
- Introduction to Handling Sales Objections
- Common Misconceptions About Sales Objections
- How to Address Sales Objections
COMMON SALES OBJECTIONS
- Recognizing Sales Objections
- Objection 1: Price
- Objection 2: Authority
- Objection 3: Trust
- Objection 4: Complacency
- Objection 5: Competitor
- Knowledge Check
TECHNIQUES FOR HANDLING OBJECTIONS
- Overcoming Objections
- Technique 1: Curiosity
- Technique 2: Conditional Close
- Technique 3: Reframing
- Technique 4: The Boomerang
- Technique 5: Show Empathy
- Knowledge Check
COMMON MISTAKES WHEN HANDLING SALES
- Handling Sales Objections Is Hard
- Mistake 1: Failing to Listen
- Mistake 2: Failing to Communicate Value
- Mistake 3: Coming Across the Wrong Way
- Mistake 4: Avoiding or Dismissing Objections
- Knowledge Check
QUIZ
- Putting It to the Test
- Summary
Intended audience
This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.