Sales Fundamentals

Course Overview

Whether you’re a seasoned salesperson or brand new to the field, you need to know the basics. These fundamentals lay the foundation for a successful sales career.

You’ll start this course with an overview of what sales is and how ethics impact  the business-customer relationship. You’ll then review communication in sales, typical sales processes, and helpful tools that boost productivity. By the end of the course, you’ll have a solid understanding of the basics of sales.

Unique Features of the Course

• Interactive Course
• Scenario(s)
• Video(s)
• Knowledge Check(s)
• Quiz

Table to Content

INTRODUCTION

• Introduction to Sales
• The Importance of Ethics in Sales

COMMUNICATING WITH CUSTOMERS

• Basic Sales Communication Skills
• Integrating Your Sales and Marketing Efforts

SALES PROCESSES

• An Overview of the Sales Pipeline
• Aligning Sales With the Buyer’s Journey

SALES TOOLS

• Essential Sales Tools
• What Is a CRM System and Why Is It Important in Sales?

SUMMARY

• Summary
• Quiz

Intended audience

This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.