Getting Started With Marketing Analytics

Course Overview

How do you know your campaigns are performing well? Can you measure the success of a strategy? How can you be sure your hard work is bringing you closer to your goals?

Marketing is a dynamic field, and analytics can help you get a handle on your strategy. With analytics, you’ll have a clearer picture of where you’ve been, how your plans are working, and where you could be moving forward.

This course will give you a broad overview of what marketing analytics is and how it can benefit your team. You’ll also get tips and tricks for making the most out of your data.

Unique Features of the Course

• Interactive Course
• Video(s)
• Knowledge Check(s)
• Quiz

Table to Content

INTRODUCTION

• What Is Marketing Analytics?

COLLECTING DATA

• Choosing Marketing Key Performance Indicators

ANALYZING DATA

• Measuring the Effectiveness of Marketing Campaigns
• Tips for Interpreting and Analyzing Marketing Data

PRESENTING DATA

• Using Storytelling to Communicate Data

SUMMARY

• Knowledge Check
• Summary
• Quiz

Intended audience

This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.