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Understanding Digital Marketing: Search Engine Optimization

Learn the essentials of SEO and how to boost your web page rankings for increased visibility and business success.
  • Description
  • FAQ

Course Overview

Do you want your web pages to rank higher on the Search Engine Results Page?

With SEO your visibility increases online. When you rank higher people find your brand. SEO thus helps you to gain business.

But what exactly is SEO? This course on Search Engine Optimization will help you understand what SEO is and how good it is for your business, and why you need it.

This course will help you understand the basics of Search Engine Optimization, On-Page SEO, Off-Page SEO, what an SEO Strategy is, and how to measure SEO.

Unique Features of the Course

  • Interactive Course
  • Knowledge Check(s)
  • Quiz

Table to Content

  • What is SEO?
  • Search Engines
  • SEO Techniques
  • SEO Strategy
  • How to measure SEO?
  • How to become an SEO expert?
  • Quiz

Intended audience

This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.

Who is this course intended for?
This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.
How do I access this course?
You will first have to purchase the course and create an account by registering on the platform. Then log in with your registered email and access the course.
Do I need any prior knowledge or prerequisites for this course?
Basic knowledge of the subject is recommended, but not required.
What infrastructure will I need?
You will need a computer/ laptop/mobile device with stable internet access to access this course. The use of headphones is recommended.
Is there a certificate upon completion?
Yes, a certificate of completion is provided once you successfully finish all modules and assessments.
Is there a deadline to complete this course?
The course is self-paced, but we recommend completing it within 15 days for the best experience.
Can I access the course on mobile devices?
Yes, our platform is mobile-friendly and can be accessed via all devices, including smartphones and tablets.
How can I provide feedback on the course?
We welcome your feedback! You can provide it through the course platform or by contacting our support team.
How do I contact technical support during my course?
For technical support, please email contact@learningeverest.com, 10:00 am – 7:00 pm IST Monday – Friday. We are ready to help!
Can I put my Online Course(s) toward a professional certificate or degree program?
Online Courses are intended to deepen your knowledge of a particular field, but cannot be formally applied as credits to other institutions.
Who should I contact if I have additional questions?
You can contact the Learning Everest Team at contact@learningeverest.com
Can I get a refund if I am unable to attend my Online Course?
We do not offer refunds for eLearning courses.
Understanding Digital Marketing - Search Engine Optimization
Course available for 365 days
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Course details
Duration 1 Hour
Level Beginner
Certificate of Completion
One year access
Access on Laptop, Desktop, Mobile and Tablets

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