A Quick Guide to Developing a Go-to-Market Strategy

Discover five key elements of an effective go-to-market strategy to enhance product launches and adoption.

Instructor

Course Overview

Whether you’re releasing a new product – or entering a new market – buttoning up your go-to-market strategy is essential for success. A winning go-to-market strategy clarifies your ideal customer and the best way to market to them. It also coordinates your marketing, sales, and customer service team efforts to create a smooth – and profitable – product launch. In this quick guide, you’ll explore the five components of an effective go-to-market strategy. You’ll also learn tips for pricing products and driving adoption with consumers.

Unique Features of the Course

Interactive Course
Video(s)
Knowledge Check(s)
Quiz

Table to Content

What Is a Go-to-Market Strategy?
5 Components of a Go-to-Market Strategy
Developing a Pricing Strategy
Driving Product Adoption
Knowledge Check
Summary
Quiz

Intended audience

This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.

Who is this course intended for?

This course is intended for undergraduate and postgraduate students as well as working professionals from all streams/departments/functions.

How do I access this course?

You will first have to purchase the course and create an account by registering on the platform. Then log in with your registered email and access the course.

Do I need any prior knowledge or prerequisites for this course?

Basic knowledge of the subject is recommended, but not required.

What infrastructure will I need?

You will need a computer/ laptop/mobile device with stable internet access to access this course. The use of headphones is recommended.

Is there a certificate upon completion?

Yes, a certificate of completion is provided once you successfully finish all modules and assessments.

Is there a deadline to complete this course?

The course is self-paced, but we recommend completing it within 15 days for the best experience.

Can I access the course on mobile devices?

Yes, our platform is mobile-friendly and can be accessed via all devices, including smartphones and tablets.

How can I provide feedback on the course?

We welcome your feedback! You can provide it through the course platform or by contacting our support team.